This was a very successful integrated campaign that involved a fair amount of digital and print media for the newly rebranded L&Q housing group.
I got involved in all aspects of the campaign, which saw me creating artwork for:
1. 6pp gatefold flyer
2. personalised email visual
3. micro site visual
4. branded t-shirts
5. website banner ads for findaproperty.com
6. various digital wallpapers for mobiles
7. jpegs for large monitors at London Waterloo and Charing Cross stations
As a result of this campaign, L&Q got a huge increase in website traffic and customer enquiries and Underscore won the Best Digital Campaign category at the Property Marketing Awards in 2010.